Google Ads · Strategy Report

Your Brand Campaign
Is Doing Its Job

We checked whether Shopping and Performance Max were intercepting people searching for All Time Trading by name. Across 180 days, the answer is essentially no. Here is the evidence, and the one thing worth watching.
All Time Trading|July 15, 2026|4 Sections|180 Days Analysed
Section 01

What We Looked At

You run a dedicated brand campaign, ED | Search | AllTimeTrading - Brand | 18% ACoS. It exists to catch people who already know you and search for you by name, and it does that job very cheaply.

The question: is anything else catching those brand searches first? When a Shopping or Performance Max campaign intercepts someone typing your name, you pay a different rate for a customer who was already coming to you, and the intercepting campaign books revenue it did not really earn.

We ran this across the same two 90 day windows we used for your sister account, April 15 to July 13 and January 15 to April 14. They do not overlap. Unlike the sister account, your brand name is unambiguous. Every search term matching "all time trading" is genuinely you, so there is no definitional grey area here.

Section 02

The Answer Is Nothing To Fix

Some brand searches do land outside the brand campaign. The amount of money involved is not worth your attention.
Leaked Spend, Window 1
$5.56
total Shopping spend on brand searches across 90 days
Leaked Spend, Window 2
$1.28
the same measure across the previous 90 days
Brand Campaign Cost Of Sale
3.4%
April to July, improved from 5.9% in the earlier window
Brand Campaign Revenue
$41,806
April to July, from $1,420.94 of spend

Five dollars and fifty six cents across 90 days. Then one dollar and twenty eight cents across the 90 days before that. There is no realistic version of this where fixing it changes anything about your account. Our recommendation is to leave it alone.

For context, your brand campaign turned $1,420.94 of spend into $41,806.32 of revenue in the most recent window, at a 3.4 percent cost of sale. It is one of the most efficient things in the account and it is not being meaningfully undermined by anything.

Section 03

The One Thing Worth Watching

There is a single pattern here that will not cost you money but will mislead you if you do not know about it.

The campaign ED | Performance Max | New Zombie/Dead SKUs Breakout | 18% ACoS consistently catches people searching for you by name. It took 85 brand clicks in the most recent window and 69 in the one before. That part is stable and real.

The revenue it gets credited for doing so is not stable:

New Zombie/Dead SKUs Breakout Apr 15 – Jul 13 Jan 15 – Apr 14
Brand clicks caught8569
Conversions credited3.06.0
Revenue credited$3,329.45$1,307.86

Twice the conversions, but less than half the revenue. The $3,329 figure is a single window's luck, not a durable property of that campaign. We are flagging it for one reason only: a zombie SKU campaign that quietly harvests brand demand will show a better return than it has really earned, and that matters when you decide what to fund next.

How to read that campaign's return
When you look at what New Zombie/Dead SKUs Breakout appears to deliver, know that some of it is people who typed your name into Google and were always going to buy. It is not a large amount of money in absolute terms. But it means the campaign's headline return is flattered, and a decision to scale it on those numbers would be built on demand it did not create.
Section 04

Recommendations And Limits

  1. Take no action on brand leakage. The money at stake is under six dollars per quarter. Confirmed across two independent windows. This is closed.
  2. Discount the brand portion when reading the zombie breakout campaign. Free to do, and it prevents a scaling decision built on intercepted brand demand.
  3. Do not quote the $3,329 figure. It halved to $1,307.86 in the second window on twice the conversions. The campaign's brand click capture is real. The dollar figure attached to it is not repeatable.
What this cannot tell you

Google does not report cost for Performance Max search terms. We get impressions, clicks, conversions and revenue, but no spend. So the leaked spend figures above cover Search and Shopping only and are technically a floor rather than a total. At this scale it makes no practical difference. If the number were $5.56 or several times that, the recommendation would be the same.

Both windows were pulled directly from the Google Ads API with the same scripts and brand definition used for your sister account, and the analysis is version controlled on our side. Any figure here can be traced to its raw pull, and rerun over any window you like.

Easton Digital · All Time Trading · July 2026